New partnerships and innovations empower the retailers to carry out commerce anywhere, anytime. According to Salesforce data, by next year, 25% of shopping will take place beyond a brand’s app, physical store or website.
Lately, Salesforce announced that a new series of partnerships and innovations will power the future of commerce, thereby enabling organisations to modernize their systems, connect with their clients wherever they are and develop flexible digital strategies.
Present Situation
Customers today expect the retailers to provide the products anywhere, anytime and this happens to be transforming the experience of shopping.
With approximately 25% of shopping anticipated to occur beyond a brand’s physical store, app and website by next year, organisations need to quickly embrace and adapt emerging channels to offer their customers greater flexibility and more purchasing options.
These new partnerships and innovations collectively bring flexibility and power of Salesforce’s platform with an expansive ecosystem helping retailers create connected, fast and highly personalized shopping experiences.
New additions future-proof the experience of shopping with flexible innovation. With the addition of new channels, most retailers need to quickly adapt to meeting the customers where and how they wish to shop. With Salesforce retailers can easily build shopping experiences that suit the customer needs best and meet their expectations, in the present and in the future.
Apart from that, digital Intelligence can deliver personalized commerce and marketing experiences. In the present situation, digital professionals look for intelligence throughout the data for customising experiences and optimising business growth. The new features help organisations visualise and connect data from their cross channel marketing campaigns along with customer order information from Salesforce commerce cloud, thereby offering real time analytics and insights that optimise revenue, ROI and relationships.
Key Takeaways
If you intend to make your interactions seamless, personalized and consistent for both your digital and in-person shoppers, Salesforce is one of a kind platform for you. If you seek Salesforce services, feel free to reach out to the professionals of Accession Software that can guide you through the services you need related to your business.
