1.More than 95% of all SMS messages are read within the first 5 minutes of being received by mobile users
- Cost Effective and (High ROI) – Many small to medium sized enterprises find the cost of newspaper advertisements, billboards, TV and radio show commercials cost prohibitive.
- Personalized – SMS messages feel very personal, in this world of instant messaging apps such as WhatsApp, Facebook and other social media.
- Targeted to mobile users who are more likely to bring more business. Billboards, newspaper adverts and radio shows commercials are literally a stab in the dark. One hopes that the message would reach the right people who hopefully, in turn, will perform the call to action.
Bulk SMS marketing achieves this because of its permission-based nature where everyone who receives a message will –
a) already have a relationship with you, and;
b) have agreed to receive marketing messages from you.